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Revenue Analytics Audit

Know which traffic drives your revenue

Get revenue numbers your whole team trusts. Agreeable Data audits, fixes and runs the data behind them.

Most clients start with our Revenue Analytics Audit. We find where your analytics break and show you what to fix first.

  • $10,000
  • Results in about 7 days
  • Read-only
  • 100% credited back

John Wessel, CEO of Agreeable Data

How the Revenue Analytics Audit shows which marketing dollars turn into revenue.

4:13Book your audit

Trusted by data-driven teams

  • RudderStack
  • Enverus
  • Flatiron School
  • Spark Hire
  • Marqo
  • CoLinx
  • Mariner
  • Gulf Relay
  • ScopeStack
  • Headway
  • Apollo
  • Wheelhouse

One set of numbers

Know what’s working. Show your team which channels drive revenue.

Everyone brings the same numbers. You scale your best channel and cut budget from your worst.

Why that’s hard to answer today

Your customers move across dozens of touchpoints. Your tracking has to hold at every one.

Three spreadsheets. Three answers. Your ad platforms, analytics and CRM or store each claim the same sale. It isn’t your team. The data can break between the tools, at any step.

A simulation of $250K in monthly revenue.

Attributed to the right channel$110,000
Misattributed to “direct”$75,000
Attribution lost along the way$65,000

The Revenue Analytics Audit

See which marketing dollars turn into revenue. Results in about 7 days.

We trace your revenue from the first click to the sale, find where your tracking breaks, and rank each fix by what it’s worth.

Before day 1

Read-only access to the systems on the list, plus a short kickoff call. About an hour of your time in all. The clock starts once access is in place.

  1. Days 1 to 2

    Connect

    We connect read-only to the systems behind your revenue, like your ad platforms, analytics, store or CRM, and map how your data should flow. We don’t change anything.

  2. Days 3 to 6

    Investigate

    We follow your customers from the first click to the sale, whether that’s a lead, an order or a signup, and find the spots where your data breaks.

  3. Day 7

    Report

    Your punch list: the fixes, ranked by what each break may be costing you each month.

What you get

Know exactly where to start. Get your highest-value fixes, with an estimate of what each one costs you.

Each fix comes with its evidence and an estimate your CEO can check. Fix things with your own team, or with ours.

58%of one of our SaaS clients’ qualified leads weren’t attributed or routed correctly. The audit found it, then we fixed it.

Findings, in recommended orderp. 3
  1. 01Form fills reach the CRM without UTM source fieldsForm → CRM · 112 leadsNeeds review
  2. 02UTM tags dropped on a landing-page redirectAd → WebsiteNeeds review
  3. 03Purchases counted twice by the pixel and server eventsWebsite → Meta AdsNeeds review
  4. 04Paid search leads, GA4 and CRMGA4 ↔ CRMMatches source
An illustrative page from a sample report.
Do we need a data warehouse?
No. We use yours if you have one, or work from exports of your tools.
How much of our time does it take?
About an hour, for a kickoff with your marketing lead. We do the rest.
Will this put my team on the spot?
No. We audit systems, not people. Most breaks sit between tools.
Our tracking person left. Can you still do it?
Yes. We map what’s there from read-only access.
John Wessel

John WesselCEO, Agreeable Data · Co-host, Token Intelligence

Who we are

Hear John talk about data and AI every week on Token Intelligence.

We started Agreeable Data to make data projects pay off, so every project starts with the decision your data needs to support.

You work with data engineers, analysts and AI builders who join your Slack and work like part of your team.

John Wessel and Eric Dodds in the Token Intelligence studioNew weekly showToken IntelligenceJohn and Eric Dodds talk about AI, people and meaningful work.

After the audit

Fix it with the team that found it. Then grow from there.

Most clients keep going after the audit. It’s your call, one step at a time.

  1. You start here

    01 Audit7 days

    Know what to fix first.

    Find where your analytics break, and what each break costs you.

  2. 02 ImplementScoped with you

    Fix it, then build on it.

    We fix what the audit found, then build what’s next: pipelines, dashboards and AI agents.

  3. 03 EmbedA year at a time

    Get a full data team without hiring one.

    Data engineers, analysts and AI builders who join your Slack.

Next step

Book your audit in two minutes.

Built for teams spending $100K or more a month on ads, with customer data across several tools.

Revenue Analytics Audit

$10,000

  • Where your analytics break, and what each break costs you
  • A ranked fix list with estimates your CEO can check
  • Results in about 7 days, for about an hour of your time
  • Read-only access. We don’t change anything.
  • 100% credited back if you keep working with us. No pressure if you don’t.

At $100K a month in ad spend, the audit is less than 1% of your annual spend.

Clients

See what changed for teams like yours. In our clients’ words.

  • Flatiron School

    $125Ksaved every year

    The Agreeable Data team helped us with a martech modernization project that saved us over $125k annually. We got all the data we needed from our legacy system and are now very happy with our updated customer data platform…
    Daniel H.Director of Marketing, Flatiron School
  • Mariner

    87%cost reduction, in two months

    In two months, Agreeable Data helped us transition a large Azure database to Snowflake and dbt at an eighth of the cost and a fifth of the manpower… At one year, stability, security, development speed, and user satisfaction far exceeded our previous environment…
    Evan S.Senior BI Analyst, Mariner Logistics
  • CoLinx

    Like full-timerson your data team

    …They listen carefully to your needs, and shortly thereafter, you will probably forget they are not full-timers on your data team.
    Dave C.CTO, CoLinx